We get it, NIL deals can be scary. Where does one even start? With 3 years of experience in the NIL space, we will educate and guide you through the process. In the meantime, here are some answers to common questions surrounding NIL
NIL FAQ
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jake@nilnebraska.com
What is NIL?
NIL stands for “Name, Image, and Likeness” specifically referring to the use of an athlete’s NIL through marketing and promotional endeavors. Student-athletes at NCAA institutions could begin monetizing their NIL beginning on July 1, 2021.
What Is An NIL Activity?
An NIL activity involves the use of a student-athlete’s name, image, or likeness for promotional purposes by a third-party not associated with the NCAA or an NCAA institution such as:
Social media influencing and other promotions
Personal appearances at businesses, conferences, camps, parties
TV ads, radio ads, print adsEndorsements of a third-party
Student-athlete-run camps and private lessons
Autographs
Sale of student-athlete owned apparel and personal items
Student-athlete run businesses
What are the NCAA Rules Regarding NIL?
Generally speaking, all NIL activities are permitted, as they follow these four guidelines:
There must be quid pro quo attached to an NIL deal essentially requiring a student-athlete to do an activity in order to receive compensation.
That activity cannot be tied to athletic performance such as statistical achievements, wins, or awards.
That activity cannot be contingent upon the student-athlete committing to the university that the collective supports or tied to enrollment.
Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL.
NCAA rules also require student-athletes to follow their state law or institutional policy if there is no existing state law governing NIL activities.
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